Misleading Advertising
Info
Be
aware or be sorry. There’s lots going on in the marketplace to be
concerned and careful about.
As part of its goal to
provide consumers with competitive prices and product choices, the
Competition Act prohibits a number of marketing practices. Canadian
consumers may complain to the federal government about any of these
practices even when they have no intention of buying the product.
Misleading advertising
occurs when a representation related to a product or service is
deliberately false or misleading in order to persuade the consumer to
buy it.
Double ticketing
(charging the higher of two prices) occurs when a seller represents two
or more prices on a product or service and the consumer is not charged
the lowest price.
Pyramid selling is a
multilevel marketing plan that uses certain specific deceptive means to
obtain money.
Bait and switch occurs
when a seller attracts customers by advertising a certain product or
service at a bargain price, but does not supply the advertised product
or service in reasonable quantities with the purpose of persuading the
customer to purchase a more expensive item.
Canadian consumers may
contact the Competition
Bureau to file a complaint. You may contact your
provincial or territorial office of consumer affairs or consumer
protection office. When the matter relates to the labeling of food,
contact the Canadian Food Inspection Agency.
Source: Canadian
Consumer Handbook.
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