Loud Commercials
I
know that I am not alone in complaining about loud TV commercials,
although it may bother some a lot less than others. They used to say
that tests indicated that commercials were not louder than the regular
programming. More recently I heard a national television broadcaster
discussing loud commercials. A media tech person had explained to him
that the sound was not louder but it was enhanced to sound louder.
These
types of answers are common when confronting someone responsible for
answering consumer complaints. Since these TV intrusions must be turned
down or off in order to continue a conversation, it is easy to conclude
that they are louder. Or sound louder if you prefer. Either way it is
promotion ad noxious.
Marketers
use this purposely to capture the attention of the audience who may not
want to pay attention but do something else. During the evening my wife
has often said to me, "Mute that thing, I can't concentrate!" or "I
can't read the paper!" Well that's the
idea dear, we're not supposed to read, talk, or do anything else but
listen to the promotion.
An
advertiser should not be allowed to invade our homes with deliberately
loud television commercials. What can you do if you don't like this
insane marketing disturbing you in your personal living area?
I
understand that the broadcaster can use equipment and procedures to
avoid "loud" commercials and background noise. You could contact the
stations involved but don't expect to get lucky. Advertisers are their
source of revenue.
The
latest information I have states that, at least in the US, the Federal
Communications Commission does not regulate the volume of programs or
commercials.
Until
I can think of something better I will mute the commercials and I will
talk about the problem. I have much more reason now to just leave the
TV off. The term 'Idiot
Box' has come to have even more substance.
"I
wish there were a knob on the TV to turn up the intelligence. There's a
knob called "brightness, but that doesn't work." - Author Unknown
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