Are Consumer
Complaints Worthwhile?
In
most instances when we have a gripe it is best to complain to someone,
but depending on the type of complaint and to whom the complaint is
sent, it could be a waste of time.
If we
think that a retail outlet is marketing unethically or makes a mistake
that appears to be a local problem only, a complaint can be made to the
manager.
When
the situation seems to reflect overall company policy, then a complaint
to the head office might be in order. Finding an address and contact
may not be easy. Customer relations people seem to have disappeared and
it's not because everybody is a happy shopper! An internet search or
asking at the local outlet might find a person and place to write at
the corporation.
If
this complaint is about a deliberate attempt by the company to deceive
or cheat consumers, writing to a government agency or consumer's group
is more appropriate.
Complaining
solely to the corporation or it's related association seems to achieve
little satisfaction. After all, if it was planned that way, why
wouldn't they defend it?
Typical
responses are:
"... the advertisement you refer to
meets all legal requirements".
" ... subject to the ethical standards generally
accepted by the industry".
" ...
our intent has never been to mislead and I believe our practices will
bear me out".
Check
out this site’s Resources page for related information.
“Liars
when they speak the truth are not believed." – Aristotle
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