Advertising
Goes Too Far
I
don't just believe anything I see or hear in the world of advertising
any more, not without a thorough analysis of the wording. I have
been fooled too often. Every time an ad interests me I ask myself what
is misleading about the words, and too often I come up with an answer.
There
are many advertisements that omit important facts that you need to know
but they don’t want you to know. Sometimes it is there but camouflaged
in very fine print. Positive aspects of the product are often loud and
exaggerated.
Deceptive
wording makes it difficult to make an informed decision about
purchasing a product. You may not know all the facts until after you
get your purchase home and get an unpleasant surprise.
It's not fair that ethical marketers be painted with the same brush,
but they could improve the situation. Consumers and their advocates do
not have the resources to change things. Corporate managers do.
First
of all they can set an example and be open and truthful. They belong to
associations, and if other members are misleading consumers on their
way to profits, they should not do the same. They should complain to
their association and improve the moral standards of the group as a
whole. Explaining and promoting their good ethic to the consumer would
be good business.
Advertising can sell junk as needs and garbage as food. It just
requires a lack of conscience on the part of the seller, and sometimes,
customers that don’t care enough to complain.
"Let advertisers spend the same amount of money improving their product
that they do on advertising and they wouldn't have to advertise
it." Will Rogers
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return Greed
Profit Consumerism
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